This is the Phil Wood Bottom Bracket that holds your pedals in place in the bottom bracket shell (of course) of your bicycle. The problem is, once the bottom bracket is inserted in the bottom bracket shell, you no longer see the bottom bracket. I, for one, would love to see the word "Phil" in red every time I turned the pedals. It's easy to turn the pedals 80-100 times a minute and so you probably would only see Phil once or twice as you began to ride. As you end your ride, you wouldn't see any Phil at all, just a sort of red blur, but then right towards the end you would see PhilPhilPhilPhilPhilPhilPhil and then Phil Phil Phil Phil and then Phil Phil Phil and then Phil Phil and then you would stop and guess who would be waiting for you? That's right: Phil.
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